Study of human attention distribution pattern using eye tracking technology

Abstract

Study of human attention distribution pattern using eye tracking technology

Boldirev M.A., Zubkov A.V., Donsckaia A.R., Sklyarov M.A., Popov V.A., Eulahova M.A., Stepanov S.V.

Incoming article date: 02.11.2024

Eye tracking (oculography) is a technology that allows recording the direction of human gaze on a visual stimulus. It’s application can provide researchers with valuable data on which elements of the environment are most attractive in various contexts, in areas such as marketing, psychology, etc. The aim of this work is to identify the pattern of human attention distribution on visual stimulus objects of different sizes using eye tracking technology. A webcam was used to record the subjects’ gaze movements while they were studying experimental images. The results of the experiments showed that larger objects in visual stimuli receive higher attention priority than smaller objects. This observation is true for both human-created works and images created by artificial intelligence (Kandinsky 3.1 is used in this study). The obtained results of the study will improve our understanding of how people perceive visual information, which can contribute to the creation of more effective approaches to interface development.

Keywords: eye tracking technology, attention priority, region of interest, number of eye gaze registrations, artificial intelligence, Vincent Van Gogh