Improving the efficiency of transport enterprise through the use information system of control and business planning
Abstract
Improving the efficiency of transport enterprise through the use information system of control and business planning
Incoming article date: 06.04.2015With the development of market relations and the increasing competition in the Russian work with the end consumer is becoming increasingly important for each market participant. Consumer behavior - a new field of knowledge that will help market participants to maintain and even increase the profitability of of their business at relatively low material costs. The fastest way to increase income of the company without investing significant resources, is to increase customer loyalty. For the numerical evaluation and opportunities to influence on customer loyalty is computed the customer loyalty index. To increase the effectiveness of measures taken to study and improve customer loyalty index developed a set of program measures on the basis of 1c Alfa Auto. Using the information from the system 1C Alpha - Auto and reports on the level of customer loyalty index was developed a project - the funnel of service that will increase the profits gained in the automotive service.
Keywords: 1C Alpha- Auto, customer loyalty, index of customer loyalty,funnel service, repeated repairs, complaints, the main funnel, funnel the - another funnel entry