Estimation of efficiency of marketing research from the position of economic indicators
Abstract
Estimation of efficiency of marketing research from the position of economic indicators
Incoming article date: 25.09.2013In the article was discusses the problem of assessing the effectiveness of marketing research with the help of different methods; was done an attempt to identify the approaches to determining the effectiveness of marketing research based on their goals. Also was developed the formulas for quantitative evaluation of the effectiveness of marketing research.
Keywords: the efficiency of marketing research, assessment of marketing researches, economic efficiency of marketing research