Approaches and realization of personnel motivation strategy.

Abstract

Approaches and realization of personnel motivation strategy.

V. V. Gorgorova, L.A. Kobina

Incoming article date: 04.12.2013

Personnel motivation strategy is a part of a strategy of the whole company. It is long-term plan of particular actions, which has an aim to develop personnel’s potential to the full extent. As an impact, this allows the company to have a competitive advantage in strategy.
There are a few main approaches to strategy development and, as a consequence, a few options of personnel motivation strategy.
When it comes to development of personnel motivation strategy, there are several stages that shall be competed, as follows: diagnostics of current personnel motivation strategy; development of main strategies, aims and principles of company’s motivation policy, as well as its content and structure;  development of employees’ material monetary and noncash remuneration, and non-financial reward; development of internal white papers in order to establish personnel motivation strategy; implementation and effect monitoring of established personnel motivation strategy.

Keywords: personnel motivation, motivation strategy, material remuneration, non-financial remuneration, effectiveness of personnel motivation.