The results of theoretical analysis and application development of the marketing concept that underlies the market policy of the university, determining the direction and content of the education services, creating opportunities and conditions for self-learners and graduates are given. Special attention is paid to the marketing of education services and self-employment of graduates, focused on startups, high technology and scientific capacity production, as potential innovators of Russian economy modernization, which is to acquire the features of new economy and knowledge economy. The article can be useful for economists and technical specialists dealing with the problem of increasing the efficiency of educational institutions, employment of graduates and development of self-employment.
Keywords: Marketing, market policy, university, educational services, self-employment, startup, labor market, new economy, knowledge economy, high-technologies, scientific capacity production
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