The article deals with the problem of determining the volume of traffic on streets with irregular transport demand. The analysis of the historical dynamics of urbanisation of the cities of the Russian Federation is carried out. Various types of layouts of educational institutions (school and preschool) are considered, taking into account their capacity and percentage distribution in cities of the Russian Federation. The sample size of respondents for conducting a sociological survey is calculated. The results of the study are presented taking into account the age group, the method of delivery of students, the distance of residence from the places of attraction, etc. The correlation dependence of traffic intensity and population density through the power of the points of attraction of the urban environment is clarified using calibration coefficients obtained from the results of a sociological study through mathematical processing. A comparative assessment of the dependencies before and after calibration according to the criteria of reliability and representativeness was performed.

Keywords: urban urbanization, traffic intensity, irregular traffic, points of attraction of the urban population, sociological research