In article the model of a complex assessment of investment appeal of subjects of business activity taking into account definition of the directions of development of stock market as instrument of attraction of investments into the production sphere that served further development of provisions of the theory of strategic management by business activity therefore it is defined is proved that further development of production is caused by activization of business activity and is a basis of ensuring its efficiency.

Keywords: business activity, investment appeal, investments, production sphere, strategic management, efficiency