The paper presents the developed methodological aspects of management of sales of company performance in the context of the proposed type of classification of consumer goods «Innovative product», «New product», «standard product», «Mass product» in the conditions of the competitive environment on the basis of regulation of the relationship between the number of (physical volume) of the goods sold and value added (trade imposing on them) for subsequent determination required to ensure the effectiveness of the sales volumes. 

Keywords: Types of classification of consumer goods, «Innovative product», «New product», «standard product», the methodological approach to the management of sales, the Mechanism of management of sales