An urgent task in the context of digitalization of all spheres of society is to create a system of protection against the negative impact of digital images on the person. The solution to this problem is impossible without assessing the subliminal impact of audio-visual information. The study presents a solution to the problem of systematization of subliminal factors of audio-visual information and optimization of methods to deal with them. Risk factors and limitations as the basis for the design of the protection system at the level of technical.

Keywords: information security, modeling, risk factors, subliminal impact, digital image