The article is devoted to the development of application software for automated colorization of images in palettes of traditional folk crafts. The process of identifying palettes of folk paintings, the algorithm for transferring color solutions to the author's images and the presentation of this algorithm in the code of a computer program in the Python language are considered. The scheme of interaction of the program with the user is explained. The options for the practical application of the created application software in the work of artists, when creating design projects, for preserving cultural heritage and passing it on to new generations are described. The results of the study demonstrate the effectiveness of the automated approach for coloring images, reducing time costs and simplifying the work of designers. The article may be of interest to specialists in the field of computer graphics, designers and researchers of digital technologies in the field of image processing.

Keywords: application software, digital technologies, colorization, color palettes, traditional folk crafts, colorization algorithms, graphic design, python programming, image processing