Flocktory as a referral marketing tool in Russia

Abstract

Flocktory as a referral marketing tool in Russia

M.G. Podoprigora, A.A. Maslova

Incoming article date: 11.06.2014

This paper is focused on the research of important marketing approach called "word of mouth”. Possibilities of Flocktory as referral marketing tool that has no analogues on the Russian market we studied. Analyzed performance of platform clients. Main competitors, their strengths and weaknesses were defined.

Keywords: Platform Flocktory, referral marketing, advertising, social media, online shopping