In the knowledge economy the human factor is becoming one of the main sources of the intellectual resources of the organization. The specific features of this type resources requires the development of appropriate mechanisms and management tools. This work is an attempt to study the problems Human Factors in the formation and development of the intellectual resources of the organization based on the ideology of the system paradigm. The study concluded that in the knowledge economy only personalization strategy, focuses on the interaction between people and the preservation of personal knowledge of the individual, is a key factor in the success of the organization.

Keywords: the human factor, intellectual resources, systemic paradigm, knowledge economy, intellectual potential, strategy, human resource management

This paper is focused on the research of important marketing approach called "word of mouth”. Possibilities of Flocktory as referral marketing tool that has no analogues on the Russian market we studied. Analyzed performance of platform clients. Main competitors, their strengths and weaknesses were defined.

Keywords: Platform Flocktory, referral marketing, advertising, social media, online shopping

This paper is devoted to research of the main problems of the external and internal environment of the Russian higher educational institutions in a modern economic situation. The methods, allowing to reveal and determine system effectiveness of management by university in aspect of marketing activity of higher educational institution are offered and proved

Keywords: Competitiveness of higher education institution, marketing environment, external and internal environment of higher educational institution, marketing audit, remote monitoring