This paper is devoted to research of the main problems of the external and internal environment of the Russian higher educational institutions in a modern economic situation. The methods, allowing to reveal and determine system effectiveness of management by university in aspect of marketing activity of higher educational institution are offered and proved

Keywords: Competitiveness of higher education institution, marketing environment, external and internal environment of higher educational institution, marketing audit, remote monitoring

In modern conditions of managing the actual task is to study and substantiation of new forms and methods of realization of social policy, the relevant objective laws of market economy, as well as the identification of priority directions of social policy. Describes the concepts of social policy and social institutions, highlighted the priorities of the social policy. The article considers the quantitative indicators, which determine the effectiveness of the institutional environment, which is implemented by the social policy. 

Keywords: Social policies, institutions, priority directions of social policy, quantitative indicators of social policy realization